Basics of marketing

In March 2007, two ministers presided over the launch of a product by Safaricom that would enable subscribers to transfer money amongst themselves. Close to two decades later, we take you behind the scenes to the work that went into making M-PESA a reality.  -------------------------------------------------------------------------------------------------------- LEARN MORE ABOUT SAFARICOM --------------------------------------------------------------------------------------------------------- Safaricom Website: https://www.safaricom.co.ke/ --------------------------------------------------------------------------------------------------------- FOLLOW US ON SOCIAL MEDIA --------------------------------------------------------------------------------------------------------- Facebook: https://www.facebook.com/SafaricomPLC/ Twitter: https://twitter.com/SafaricomPLC Instagram: https://www.instagram.com/safaricomplc_/ LinkedIn: https://www.linkedin.com/company/165812/ TikTok: https://www.tiktok.com/@safaricomplc --------------------------------------------------------------------------------------------------------- STAY UPDATED ON WHAT'S HAPPENING AT SAFARICOM --------------------------------------------------------------------------------------------------------- Safaricom Newsroom: https://newsroom.safaricom.co.ke Safaricom Telegram Channel: https://t.me/SafaricomNews